London Lashes reached out with a simple task. Capture their new lash line. The idea was not only to capture the lashes but also to give them life and help the customer see the beauty from up close.
We set out to capture sharp and detailed images that could be used across their digital and social channels. It was important to show diversity in their brand and, by utilizing models of various skin tones, shows the versatility in their products and brand.
Antwon captured these photos with a focus on macro. Utilizing a three lighting setup and shooting at a small aperture, he was able to fully bring out the texture and detail of every single lash, while also showcasing the beauty of the model's facial details, complexion, and hand movements.